7 Tips To Avoid Failure In Search Engine Optimization

Avoid Failure In Search Engine Optimization

As an SEO Expert, I have seen many website owners make grave mistakes while trying to succeed in Search Engine Optimization. While growing your page rank might take time, it is better not to take short cuts. The short cuts might cost you later. Bending or breaking any of Google rules can lead to a death nail for any domain. A person will make mistakes while trying to achieve success in SEO, but there are some which we will talk below to avoid. Avoiding the errors will make Google have your domain in good books. Though even when you follow the rules, success will not happen overnight. It will take time and hard work of creating great content for organic traffic to start flowing. When you are relentless and persistent, then you will gain a solid footing for SEO. Who knows you might become an SEO expert. 

1. Saturation of Keywords 

Overusing of keywords is a common mistake made by most newcomers. They do not know that stuffing of keywords in the content raises a red flag. Thus Google can consider it as spam material. Clear keywords help in SEO but not overuse. 

Saturation of keywords tends to make the paper look unnatural. It might be difficult for beginners, but when they do not avoid the mistake, it can cost them. Google algorithms already understand what your content is about. Even when your intended keyword does not match the SERP’s exact search engine, it will identify your keyword even when you use it less with a search technology named Hummingbird. 

2. Illegal Spam Links 

People created unnatural links to boost their search results on Google. Back in the day, it was not frowned upon. Though later it became a nuisance when it became widespread, and Google curtailed on the practice. There were professional link farms and private -blog networks which used to create the links for others. 

They had mastered the techniques of moving up to the top of Google’s SERPs. They had exact-match domains and content spinning. 

After improvement and sophistication of the algorithms, Google knows about unnatural links. They are shut down and closed immediately. 

3. Copied Content 

In the eyes of Google, it is irrelevant when your content is duplicate. Thin material is ranked lowly. For the content to be relevant, it has to be detail oriented and contain essential elements such as citing sources or addition of external links. It helps in the validation of content by Google. 

Just take a look at the first page of a search result. Its content is in-depth in details and lengthy. Most first articles range from 2200-2400 words. 

It does not mean that an article has to be 20000 words for higher ranking. But your essay has a high probability of appearing on top of the search results. A report covering a topic expansively helps a reader answer their questions. 

In duplication of content, it is a no go zone though a person might quote from other websites they have to cite the sources and provide relevant links. 

4. Slow Loading Time 

Nothing is irritating like a site loading slowly. A user can stop accessing the website if it delays in loading. Google emphasizes the importance of speed site When a users experience is less thrilling, it makes your site to rank less on the search results. Some of the reasons a website can be slow are: 

  • Images that take long to load due to their high quality and substantial size nature. 
  • Large Javascript and CSS files. 
  • A large number of third-party libraries and ads. 
  • The non-existence of G-Zip compression. 
  • Non-use of caching. Google has a page speed to test your site speed. Take note of useful recommendations and enhance the site speed to the best of your programmer’s ability. 

5. Non-Mobile Friendly Website 

Screens are getting smaller as more gadgets are entering the market. We have smartwatches that can google search and small phones rather than searching via the usual desktops. Most websites are desktop friendly, thus have difficulty in accessing on mobile phones. Google knows it; therefore, it emphasizes on developers to create mobile-friendly sites. More people are doing more searches on mobile. On 2014 the mobile searches passed the desktop searches; thus, anybody who has a mobile-friendly website will rank top. Especially when you are using WordPress, you have to ensure your mobile game is at the Epitome. It is easy to test your site on a mobile browser while developing it. Chrome or Firefox browser has a feature that you can check and get an insightful response. When you develop the site yourself, it will be easier for you to debug it While developing the site ensure to test it on different screen sizes. 

6. Excessive Spelling Errors 

A large percentage of content online is plagued with spelling errors. It makes readers less enthusiastic about reading the content because it is less understandable. Users tend to navigate away from the site It is important to note that when the user experience is less enthusiastic, Google SERPs software ranks you lower It is essential to double check, or triple check ones work to give the reader the ultimate experience on your page. Though small errors won’t affect your ranking, prevention is better than cure. It will be hard to regain your higher ranking in case you make the mistakes. 

7. Non-Keyword Focused Content 

Writing an article that is not focused on one topic or keyword will be difficult to track it on Google search results. Relevancy will gradually diminish when an article is stuffed with various topics or trying to cover a broad area. Google has the aim to provide the best content for its users. Thus the first page on search result has to be with the right keywords and have relevant information on the topic. Therefore, a content creator has to create the right keywords for a particular topic to target a specific audience. When your content is right with fewer mistakes, the higher your search ranking will be with more organic traffic. 

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