Before I start on “Best Email Marketing Software” let me tell you that one thing you will often hear when you will discuss email marketing with someone. I have been hearing this too from many years while discussing with many of my clients and prospects.
The Email Marketing Is Dead Now (oh … really?) It’s one of the biggest lies in marketing. Let me tell you Email Marketing is still thriving and is one of the best and most cost-effective marketing tools to generate more visitors, more leads and more business. Email marketing is not dead at all, It’s actually the backbone of some businesses.
People who say that email marketing is dead are those who have never actually tried email marketing or if they have failed due to wrong software and tools selection, improper list building or may be due to bad implementation of Email Marketing.
Why Choosing The Best Email Marketing Software is Important?
A good email marketing software is one which is easy to use and gives you full control and flexibility in creating and managing the list. Also, it should be easy to create emails and in managing the campaigns. Most importantly, a good email marketing software allows you to easily establish direct contact with your customers and ensures that your emails do not end up in the spam folder.
Best Email Marketing software should offer all these good features at reasonable pricing. So here my comparison will be based on two important factors.
1. Pricing – who wants to spend $200 on something they can get for $50?
2. Ease of Use & Support – You would not like to struggle in using the software.
If you don’t choose the email marketing software wisely, you may end up spending more for the features being offered to you or you may end up wasting your efforts if your email does not land properly. Let’s see the list of best email marketing software.
10 Best Email Marketing Software
There are many email marketing software out there, but to save your time I have only compiled the list of top 10 best email marketing software here.
Aweber is one of the most popular email marketing software indeed one of the best in the industry. They offer a wide range of tools that suits best to small to mid-sized businesses in managing their email marketing campaigns.
With Aweber, you can easily create signup forms and grow your list, Also you can easily automate the entire email process. For example if someone signup from your website they will get a different email and if they signup from your Facebook page they will get a different email and you can set the email series automatically.
AWeber has got all the required features and integration options, the best email marketing software should have. You get access to ready to use email templates, list management, autoresponders, and email tracking with detailed insights and reporting.
Pricing: AWebers pricing is competitive, you get the best value for your spending. They charge flat for a chunk of growth in the list. Their base pricing starts at $19/month for up to 500 subscribers. AWeber also offers 30 days free trial.
Ease Of Use & Support: AWeber is pretty easy to use, they have got all the resources to get you started. Also, their support is none to second. At AWeber, you get the support options through email, live chat, phone support, webinars, and video tutorials.
AWeber makes sure you succeed with your email marketing. Being in the industry for these many years I can gladly recommend AWeber to all our users. Also if you want to give them a try, they have got a fully featured 30 Days Free Trial.
GetResponse is again one of the very popular email marketing software, but the best thing about GetResponse is that this is the easiest email marketing software to use. Even if you are a beginner in email marketing, you won’t face any big hassle in using GetResponse.
With GetResponse you can easily create a responsive signup form to grow your list and automate email marketing with easy to create autoresponders. Also, you can create responsive landing pages, perform A/B testing and a lot more. GetResponse has got everything to be listed in one of the best email marketing software.
Pricing: GetResponse is very competitive and affordable for a small or mid-sized business as well. Their base price starts at $15/month for up to 1000 subscribers. Also, they offer a 30 Days Free Trial.
Here the only drawback is they have different packages with restricted features, automation, and integrations. But to start with this won’t be a big problem.
Ease Of Use & Support: To be fair, let me tell you GetRespose is one of the easiest email marketing software to use. Also, they provide great support by phone, live chat, and email. Their help section is full of free learning resources including videos, webinars, how-tos, guides, etc.
You can start with GetResponse with a 30 Day Free Trial.
ConvertKit markets themselves as the “Email Marketing Software For Professional Bloggers”. They are right too, ConvertKit is created keeping bloggers in mind. They offer a wide range of tools to a startup as well as successful bloggers.
ConvertKit is a very robust email marketing platform for bloggers and indeed one of the best email marketing software available today, especially for bloggers. That’s the reason, you will see many of the successful bloggers using ConvertKit today. With ConvertKit, you can easily create emails, autoresponders and segment your list based on various parameters.
Pricing: ConvertKit is actually competitive and affordable in terms of pricing. Their base price starts at $29 /month for up to 1000 subscribers with 30 days money-back guarantee.
Unfortunately, they do not offer a free trial, but you can request a demo and their team will take you through the software and processes.
Ease Of Use & Support: ConvertKit is extremely easy to use when it comes to email marketing. You can easily automate the email marketing for your blog. They provide support by email and their help page has got enough resources to get you started.
Drip is the new entrant in the email marketing and certainly one of the most advanced email marketing software available today. With Drip you can create the most advanced signup form even without knowing anything about HTML coding. Apart from that, it has got a visual campaign builder with which you can create a completely dynamic email. Reporting, Analytics everything is fantastic. Drip is certainly the best email marketing software in today’s time.
Pricing: Drip is certainly not the cheap option, but for the features it offers, manages to justify the pricing somehow. The base pricing starts at $41/month if paid annually for up to 2500 subscribers and you can send unlimited emails.
Drip also has a free trial option for up to 100 subscribers, you can send unlimited emails.
Ease Of Use & Support: I must say, being one of the most advanced email marketing software, Drip is still very easy to use. You can do almost everything with the visual editor, creating an email to creating a signup form. Analytics, reporting everything is easy to understand. Also, they have nice documentation which will help you start with Drip.
MailChimp is the email marketing platform with which we all start our journey in email marketing. I am not sure but probably MailChimp is one of the oldest email marketing software (Let me know in the comment if I am wrong). MailChimp is one of the most popular, easy to use and best email marketing software in the industry.
With MailChimp, you get access to hundreds of templates with drag and drop option to create a mail as per your choice. Also, you can create a responsive signup form to build your list. It has also got an autoresponder feature to automate your email marketing process. The best thing about MailChimp is, it has got plenty of integration options.
Pricing: To start with MailChimp offers 12000 Emails every month to 2000 Subscribers FREE forever. Also, It has got pricing that starts at just $10/month.
I have heard from many bloggers as well as clients that, once your list grows, MailChimp become really costlier. But to start with nothing can beat MailChimp.
Ease Of Use & Support: MailChimp is probably the easiest email marketing software and in case if you stuck somewhere you will get video tutorials on almost everything. Unfortunately, it’s very difficult to reach MailChimp Team if you are on a free plan, but you might never need that too as they have got plenty of resources online.
Campaign Monitor is again a well-known email marketing platform. It has got all the features which one of the best email marketing software should have. Campaign Monitor has a very fluid drag-and-drop email editor to create an email campaign. You can easily manage and segment your list in Campaign Monitor.
Other important features include A/B Testing, Social Media Sharing Tools, Email Personalization and Email Automation.
Pricing: It has got three different packages for each subscriber band. Their base price starts at $9/month for up to 500 subscribers and you can send up to 2500 emails a month. They increase $20 for the same number of subscribers for their unlimited plans with some additional features.
They don’t really have a free trial kind of thing but you can access all of its features by creating an account and You only pay once you start sending campaigns.
Ease Of Use & Support: If you have already used any of the email marketing software in the past, you won’t face any difficulty in using Campaign Monitor. They have got plenty of resources on their support page to get you started and also they do provide support on chat and email.
Benchmark Email is another popular email marketing software, The best thing I like with Benchmark is the ease of creating a responsive email campaign. They have everything when it comes to email marketing but nothing more than that. Another good thing with Benchmark Email is they have got the local team here in India as well, That’s the reason they are very popular in India too.
Pricing: When it comes to the pricing Benchmark Email has flat pricing for each subscriber band (no feature restriction at all), this is actually good as it does not confuses the users. Their base price starts at $11.96 /month where you can send unlimited emails to 600 subscribers.
Also, they have got Free Forever plan where you can send 14000 emails to 2000 subscribers every month. It has got some feature restriction but still good to get the start.
Ease Of Use & Support: Benchmark’s interface is very easy to use. Just signup with them and you will get started in just a few minutes. They have got learning resources, video tutorials in case if you stuck somewhere. Also, they do provide support via phone, live chat, emails.
ConstantContact is also one of the oldest email marketing software, but it didn’t get that much attention as it deserved. ConstantContact has got all the basic features, you can easily manage your email lists, contacts, email templates, etc.
Each account on ConstantContact gives you access to easy tracking and reporting, built-in social media sharing tools, an image library and 1GB of storage for your own files. Having all these, ConstantContact is one of the best email marketing software out there.
Pricing: ContantContact has got the two different packages “Email” and “Email Plus”. Email Plus additionally have features like Email Automation, Event Marketing, Online Donations, Surveys & Polls, Coupons. Their base price starts at $20/month for up to 500 subscribers.
For Email Plus they charge an extra $25 to $30 a month depending on the list size. I am really not sure if it worth to spend those extra bucks when automation comes as standard with many of the email marketing software.
Ease Of Use & Support: No doubt ConstantContact is easy to use email marketing software, Just signup on their website and you are good to start using the easiest and simplest email marketing software. Also, did I mentioned here? They have got the Longest Free Trial Period i.e. 60 Days (except MailChimp’s Free Forever Plan). ConstantContact support is really good, they provide support with live chat, email and have a vast library of resources.
Get started with ConstantContact with 60 Days Free Trial (No Credit Card Required).
ActiveCampaign is one of the well-established players in the email marketing industry. ActiveCampaign is best suited for medium to large-sized companies. They have got all the features a good email marketing software should have.
Pricing: Let me be clear ActiveCampaign is not that great when it comes to pricing. Their base price for the lite plan starts at $9/month for up to 500 subscribers but increases exponentially as your subscribers grow. And for the plus plan, they charge $49 /month for up to 1000 subscribers.
Also, they offer 14 Days Free Trial. But I believe their pricing is on the higher side for the features being offered as compared to the competition.
Ease Of Use & Support: Again ActiveCampaign is not for everyone, You may need some learning to master the ActiveCampaign. Initially, it could be a bit confusing using ActiveCampaign as they have much more as an email marketing software. They have got the help resources to get you started. Also, they do provide support on email, phone.
At first Infusionsoft looks like an email marketing software for big enterprises. It’s true in some sense also. But they market themselves as “Small Business, CRM, Sales & Marketing Software”. Infusionsoft again is one of the most advanced email marketing software. You can easily automate your email marketing with Infusionsoft.
Pricing: Here I must say Infusionsoft is the most expensive email marketing software. They market themselves for small businesses but it’s certainly not the case here. Their base price starts at $99/month for 500 subscribers and you can send only 2500 emails.
What to say here! if you can afford Infusionsoft, It’s the best email marketing software. It’s certainly not for the starters and small businesses. They do not have a free trial option but you can request a free demo and their team will take you through the product.
Ease Of Use & Support: Infusionsoft requires learning, of course, they have got all the resources to get you started. They do provide excellent support if you get stuck somewhere.
These are the Top 10 Best Email Marketing Softwares in terms of features, pricing and ease of use. We all understand that no single software can fit everyone’s need. You can choose the one that fits well with your requirement, list size, campaign type, etc.
Here is what I personally recommend-
Best Email Marketing Software For Beginners
For beginners, I will personally recommend AWeber and GetResonse, They have got all the features a good email marketing software should have. With these, you can grow your list easily and reach your contacts in the most cost-effective way.
MailChimp is also good if you have less than 2000 contacts and want to reach your contacts for free. But remember MailChimp will not be that cost-effective once you have 2001 contacts, so I will suggest you, choose the one that works best for the long run.
Best Email Marketing Software For Bloggers
Best Email Marketing Software For Business / Enterprises
For business or enterprises, I will recommend Drip, Drip is the most advanced email marketing software today. You will get everything a best email marketing software should have. GetResponse is also good for small or mid-sized business. Both of these email marketing software and tools are easy to use and do the job perfectly.
Which Email Marketing Software You Use? And Why? Do Let Me Know in The Comments!